Flareworks: practical AI systems for real business workflows
My AI systems practice helps SME founders and knowledge workers find the repeated work worth improving, build the smallest useful system, and keep human judgment at the important checkpoints.
What it is
Flareworks is my AI systems practice for founder-led businesses, SMEs, and knowledge workers. It was incorporated in 2025 and has been working with clients since 2026: 3 client engagements and 1 workshop so far. It exists for companies that can see the potential of AI but do not need another disconnected tool or a long transformation programme.
The work begins with a real workflow: enquiries arriving, leads being qualified, proposals being written, documents being searched, or repeated decisions being made. We identify where time, money, or quality is being lost, then decide whether AI deserves a place in that process.
How I work
Start with the business outcome
Define the result in plain language: increase profit, save time, or improve the quality and consistency of the work.Map the current workflow
Find the inputs, decisions, handoffs, exceptions, and places where human judgment matters.Build the smallest useful system
Test one valuable path before automating the entire operation.Keep people in control
Make confidence, escalation, and review visible so the system supports expertise instead of hiding risk.
Why it is different
I bring the perspective of an operator who has built AI products, raised capital, led a product team, and now runs AI-agent workflows inside my own companies. The recommendation is shaped by what will survive daily use, not by how impressive the demo looks.
Selected work
- MummyReady: a quiz funnel for an AIA advisor team that routes each booking to the right advisor.
- Insurance knowledge workshop: a hands-on session with two independent insurance advisors, and what it taught me about deciding the questions before choosing the tools.
- AI agent reply system: an agent team that has published more than 15,000 replies. Routine batches post under rules I approved, and anything uncertain waits for me.
As someone without a technical background, I could focus on the business idea while Tony translated it into a working prototype our team could understand and build on. Even without a development team on our side, he handled the technical side while keeping the focus on the business goal.