Is this lead worth a sales call?
Every site visit or sales call costs you an hour or more, and most enquiries were never going to buy: people just asking, price shoppers, free-work requests, jobs outside your area. Watch a normal week, then score a lead yourself and see a system that checks each one before it reaches your calendar.
Most of the week isn’t spent with buyers.
60%
of a salesperson’s week goes on work that isn’t selling, including 17% spent just creating quotes.
7×
Businesses that replied to an enquiry within an hour were about seven times more likely to reach the customer than those that waited even one more hour.
42 hrs
The average business took 42 hours to reply to a web enquiry, and 23% never replied at all.
The seller and their ideal customer
Northstar Growth sells B2B lead generation and outbound marketing on a monthly retainer, for companies in Singapore and South-east Asia. Change who they want to work with.
Ideal industries · asks Jev again
Deal-breakers · asks Jev again
Size and budget · instant, code only
The messy lead
Inbound form messages, as they really arrive. Pick one or paste your own.
Your call
Before the system scores it: how good is this lead, and what would you do?
Make it yours
Your ideal customer, your deal-breakers, your CRM. I wire this into your form or inbox so every lead arrives scored, with the questions to ask, before you pick up the phone.
Adapt this to your pipeline